The visual identity for Təbriz Evləri (Tabriz Residence) draws from the architectural language of the Blue Mosque in Tabriz. Its color palette, ornamental geometry, and surface compositions were studied to extract structural principles rather than replicate decorative elements.
A geometric system inspired by one of the mosque’s interior wall patterns became the foundation of the brand pattern. The structure was simplified and reconstructed using a controlled brand color palette, resulting in a contemporary visual system that balances cultural depth with corporate clarity.
Typography was intentionally kept minimal and disciplined. A clean, structured typeface reinforces the architectural precision of the pattern and supports a modern, real estate–focused positioning.
The final identity integrates heritage references with a refined execution, creating a visual language that feels rooted, distinctive, and commercially relevant.
Art Director & Brand Designer: Talat Ali
Agency: Brandup
Agency: Brandup